Boost Your Business with Google Guaranteed: The Ultimate Trust Signal for Local Services

Google Guaranteed: How do you get your business Google guaranteed?

Google Guaranteed is a programme that certifies local service providers in certain industries, including home services, locksmiths, and garage door repair companies, among others. The programme aims to help customers feel confident when choosing a service provider by offering a money-back guarantee on services booked through the programme.

Can any business become Google Guaranteed?

Unfortunately not. Currently Google has a list of 23 services industries that are able to become guaranteed.ย  We’ve provided a full list below of those industries that can become Google Guaranteed (as at 2023):

google guaranteed

Here is a list of the industries that are currently eligible to become Google Guaranteed through the Local Services program:

  • Appliance Repair Services
  • Auto Glass Services
  • Carpet Cleaning Services
  • Cleaning Services
  • Countertop Services
  • Electricians
  • Event Planning Services
  • Garage Door Services
  • HVAC Services
  • Junk Removal Services
  • Lawn Care Services
  • Locksmiths
  • Moving Services
  • Pest Control Services
  • Pet Care Services
  • Plumbing Services
  • Roofing Services
  • Siding Services
  • Tree Services
  • Tutors
  • Water Damage Services
  • Window Cleaning Services
  • Window Services

Please note that eligibility for the Google Guaranteed program may vary by location, and Google may add or remove industries from this list at any time.

google guaranteed

Does google charge for their Guarantee?

Yes, Google charges a fee for businesses to participate in the Google Guaranteed programme. The fee varies depending on the industry and location, and it is charged on a per-lead basis. The cost per lead can range from a few dollars to several tens of dollars, depending on the industry and competition in the local market.

The fee for the Google Guaranteed programme covers the cost of the background check, the use of the Google Guaranteed badge, and the inclusion of the business in the Local Services ads. It also includes the money-back guarantee that Google offers to customers who book services through it.

While the fee for the Google Guaranteed programme may be an additional cost for businesses, it can help increase their visibility in relevant search results and improve their reputation with customers. The money-back guarantee can also provide added peace of mind for customers, which may help businesses generate more leads and sales.

 

If a business is google does google charge for their Guaranteed and they don’t get any clicks do they have to pay anything?

No, you will not be charged as the fee for the Google Guaranteed programme is charged on a per-lead basis, meaning that businesses are only charged when a customer contacts them through the Local Services ads. If a business does not receive any leads through the program, they will not be charged anything.

However, it’s worth noting that being part of the Google Guaranteed programme does not guarantee that a business will receive leads or clicks.

google guaranteed

 

The program is designed to increase a business’s visibility in relevant search results and improve its reputation with customers, but ultimately the success of the program depends on a variety of factors, including the quality of the business’s services, the competition in the local market, and the effectiveness of the business’s advertising strategy.

If a business is not receiving any leads through the Google Guaranteed program, they may need to evaluate their advertising strategy and make adjustments to improve their results.

 

 

 

What is the process involved if you want to get Google Guaranteed?

 

To become Google Guaranteed, a business needs to go through a verification process that includes several steps:

  1. Apply for the programme: The first step is to apply for the Google Guaranteed programme through the Local Services ads platform. The business will need to provide basic information about the services they offer, their location, and their contact details.
  2. Background check: Once the business has applied for the programme, Google will conduct a background check to verify their identity, licenses, insurance, and other credentials. This may involve contacting the relevant authorities and checking public records.
  3. Google Guaranteed badge: If the business passes the background check, they will be issued a Google Guaranteed badge that they can display on their website and marketing materials. The badge indicates that the business has met Google’s standards for quality and trustworthiness.
  4. Local Services ads: Once the business has the Google Guaranteed badge, they can create Local Services ads that will appear at the top of relevant search results. These ads include the business’s name, phone number, ratings, and reviews, as well as a call-to-action button that allows customers to contact the business directly.
  5. Pay per lead: The business will be charged a fee for each lead they receive through the Local Services ads. The fee varies depending on the industry and location, and it is charged on a per-lead basis.

It’s worth noting that the eligibility requirements for the Google Guaranteed programme may vary depending on the industry and location. Businesses will need to meet Google’s specific requirements for their industry and provide the necessary documentation to verify their credentials.

 

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What some of our happy customers have to say about us on Google

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Kimberley profile picture
Kimberley
18 June 2026
Google star 1Google star 2Google star 3Google star 4Google star 5
This company offers an exemplary service - Chantal is professional and efficient - I can think of no one in this field who is more impressive with their knowledge, skill or passion. If you enlist the help of Canterbury Website Design & SEO then youโ€™ll get top-notch attention and service; Chantalโ€™s expertise will help your cause or business more than blossom. Highly recommend the laudable work ethic, attention to detail combined with the customer service and all results.
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Simon Critchett profile picture
Simon Critchett
9 June 2026
Google star 1Google star 2Google star 3Google star 4Google star 5
We've been working with Canterbury Website Design for five years now and they've been a reliable, knowledgeable partner throughout. They look after our websites and SEO, and we've seen solid, consistent results over that time. Communication is straightforward and they understand our business. Happy to recommend them to other local businesses looking for a trustworthy web agency.
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Valerie Illidge profile picture
Valerie Illidge
26 February 2026
Google star 1Google star 2Google star 3Google star 4Google star 5
Iโ€™ve worked with Chantal for many years across multiple websites for our business, and I can honestly say her knowledge and expertise have been invaluable. From the very beginning she has provided clear guidance, practical advice, and solutions that have helped our school improve its online presence. What stands out most is how consistently supportive and reliable she is. She takes the time to explain things, responds quickly when we need help, and always makes sure everything is running smoothly. Her experience really shows in the quality of her work and in the confidence she gives you that your website and digital marketing are in safe hands. The results weโ€™ve seen over the years speak for themselves, and the service she provides represents excellent value for money. I wouldnโ€™t hesitate to recommend her to anyone looking for a skilled, trustworthy, and highly professional web and SEO
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Daniel Kent profile picture
Daniel Kent
1 September 2025
Google star 1Google star 2Google star 3Google star 4Google star 5
I had a very good experience with CWD. They work was well done and very efficient. Communication was excellent
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Rachael Pielow profile picture
Rachael Pielow
5 August 2025
Google star 1Google star 2Google star 3Google star 4Google star 5
Chantal was extremely professional and efficient during the process of getting my old website reinstated. I cannot recommend her highly enough and look forward to working together on other projects.
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EIC Partnership profile picture
EIC Partnership
16 July 2025
Google star 1Google star 2Google star 3Google star 4Google star 5
Canterbury Website Design & SEO have been a huge part of getting our new website over the line. Chantal and her team worked miracles to resolve our WordPress issues, enabling us to launch on time, and her maintenance plan gives us peace of mind that our site functions as intended (whilst staying on budget) - allowing us to focus on our core business. 10/10 would definitely recommend!
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Saints hairdressing
31 October 2024
Google star 1Google star 2Google star 3Google star 4Google star 5
Chantel we cant thank you enough for our fabulous website! you really took everything on board what we wanted you to create for our website you put great effort, time and understanding of the salon to get the vibe we wanted to show through our website. Chantel has great knowledge and understanding for any business websites and we would highly recommend to anyone needing or updating a website
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Dominic Gunn profile picture
Dominic Gunn
26 September 2024
Google star 1Google star 2Google star 3Google star 4Google star 5
As a charity supporting the Social, Emotional and Mental Health of children and young people, we need to be able to present our research, training and events clearly for everyone seeking our services. Canterbury Website Design have been so helpful in guiding us through the process of setting up and maintaining our own website. They have been quick to respond with easy to follow advice and made important adaptations, enabling us to promote our work effectively.
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Hardy Kerim profile picture
Hardy Kerim
26 September 2024
Google star 1Google star 2Google star 3Google star 4Google star 5
We received professional and outstanding work. Chantal was really good at communicating and developing the website the way we wanted. If you need a website for your business Chantal is the right person for the job, she knows her business.
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Paula Armstrong profile picture
Paula Armstrong
19 September 2024
Google star 1Google star 2Google star 3Google star 4Google star 5
We are loving all the recent changes to our website. It's looking fantastic all thanks to Chantal at Canterbury Website Design. Thank you for your prompt response and quick turnaround.
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David Lewis profile picture
David Lewis
12 December 2023
Google star 1Google star 2Google star 3Google star 4Google star 5
Bespoke websites created to meet our exacting briefs, that deliver perfectly. Efficient ongoing support and impressive SEO work. Highly recommended.
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Kevin Campbell profile picture
Kevin Campbell
9 December 2023
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site looks good many thanks
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Matthew Pithers profile picture
Matthew Pithers
9 June 2023
Google star 1Google star 2Google star 3Google star 4Google star 5
We recently had our website and seo work done and are extremely happy with the service would highly recommend
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Neil Harrison profile picture
Neil Harrison
7 June 2023
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MelaNoMore is a Melanoma Support Group covering the Surrey and Sussex area. We are made up of a group of non-technical folk who are getting on a bit. Canterbury Website Design have been very helpful to us in setting up our website and emails and do a great job in keeping things simple so we can all understand what is happening. Would thoroughly recommend them to anyone venturing into the world of websites, domains etc. particularly for inexperienced "webbers". They do a great job and provide patient tutorials.
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The Canterbury Oven Clean Company profile picture
The Canterbury Oven Clean Company
6 March 2023
Google star 1Google star 2Google star 3Google star 4Google star 5
The Team here really know what they are doing. They have designed and built my website exactly how I wanted it to be. Chantal is top in her field and knew exactly what was needed when it came to my companyโ€™s website. Great company to deal with. They have gone over and above what they needed to do. Thanks Chantal and the team.๐Ÿ’ฏbest website/seo company in Canterbury.
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Amanda Lynch profile picture
Amanda Lynch
3 March 2023
Google star 1Google star 2Google star 3Google star 4Google star 5
Chantal has designed me a fabulous website and vastly improved my on-line presence. She responds promptly to any queries or update requests and helped me achieve a website that met my requirements perfectly. I have no hesitation in recommending her if you are looking to either design and build a website from scratch or to update an existing one.
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Sheri Irons profile picture
Sheri Irons
3 March 2023
Google star 1Google star 2Google star 3Google star 4Google star 5
I never understood SEO and what it does, but with Chantal on my team she supported us through the process and the service I receive from Chantal's team is brilliant and I can highly recommend them.
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Sue Thompson profile picture
Sue Thompson
7 February 2023
Google star 1Google star 2Google star 3Google star 4Google star 5
Good personal contact always on the end of the phone .. and good on time delivery of website
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Rose Neil profile picture
Rose Neil
7 February 2023
Google star 1Google star 2Google star 3Google star 4Google star 5
Excellent customer service
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josh harrowell profile picture
josh harrowell
31 January 2023
Google star 1Google star 2Google star 3Google star 4Google star 5
Fantastic company always available to help and make changes, very clear and upfront with pricing from start to finish. And most importantly just lovely people
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Swaeley Penfold profile picture
Swaeley Penfold
21 January 2023
Google star 1Google star 2Google star 3Google star 4Google star 5
Great experience with this company, getting more and more leads from google and the website as the months go on.
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Nick Hutchinson (Nick) profile picture
Nick Hutchinson (Nick)
20 January 2023
Google star 1Google star 2Google star 3Google star 4Google star 5
I had a great experience working with Canterbury WD& SEO. They provide top-notch services that have helped to improve the search engine rankings for my website. The team are very knowledgeable and always available to answer any questions I have. They provided regular updates and detailed reports, which helps me to understand the progress of the campaign. Overall, I highly recommend this company for anyone in need of SEO services.
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Elaine Brown profile picture
Elaine Brown
20 December 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Chantal is I feel so passionate about supporting me ongoing with my Website. Not only I feel designing a great website for me way back now in 2019 but also supporting me with understanding around SEO and continued support with this! Thank you Canterbury Website Design & SEO! Good Luck for the soon to be New Year 2023 and beyond!
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Rebecca Newman profile picture
Rebecca Newman
8 December 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Canterbury Website Design are a fantastic local company. Not only are they great at website design but they really know how to get results to help get your website found.
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Sue Westwood profile picture
Sue Westwood
2 December 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Chantal was knowledgeable and helpful, and very speedy response
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Clive Wills profile picture
Clive Wills
2 December 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
The team at Canterbury website design are very helpful and continue to provide prompt service.
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Ean Flood profile picture
Ean Flood
29 November 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
We asked Chantal to create a website for us with very minimal instructions and her and the team got it spot on 1st time, ever since setting the website up we have asked for multiple changes to improve and adapt and it has always been completed within a couple of days. Very happy with the service and professionalism.
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Jake Mullery profile picture
Jake Mullery
28 November 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Canterbury Website Design have provided a fantastic service for my businesses. I cannot fault their communication or the support they provide. I will use CWD again for website building and SEO services without hesitation. 5 Stars.
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guy denby profile picture
guy denby
24 November 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Excellent company, Chantal is very professional,efficient & reliable. Anything we need is done asap, helps us in any way she can. Would highly recommend.
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Victoria profile picture
Victoria
22 November 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
I cannot recommend Canterbury Website Design highly enough! From the minute we made contact with Chantal she was so helpful, and was able to get our website up and running very quickly. She transformed all our ideas and requests into a great site even though we didn't have the first clue in how to go about creating an online presence!
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julie hardy profile picture
julie hardy
17 November 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Great experience very helpful
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Sofiya Burnusuz profile picture
Sofiya Burnusuz
17 November 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
It was a pleasure working with Chantal. Excellent quality, fast and affordable services. I am happy to have found them and would definitely recommend Canterbury website design and SEO!
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Catherine Scarlett profile picture
Catherine Scarlett
16 November 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
CWD and Chantal have been extremely helpful in designing my first ever website. I`m very excited to see it and am looking forward to getting results very soon.
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Doug Hollis profile picture
Doug Hollis
10 November 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Excellent service and support is promptly provided at all times.
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Olivia Moss profile picture
Olivia Moss
10 November 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Chantal has been very helpful from start to finish! Would recommend to anyone needing a website!
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Barbara Akers profile picture
Barbara Akers
19 October 2021
Google star 1Google star 2Google star 3Google star 4Google star 5
I would describe myself of someone who knows very little about websites and tech-speak, but the service I have received from Canterbury Website Design has been excellent all the way through setting up my website. No query was too much and I was talked through every step of the process. I am delighted with the result and would definitely recommend using this service.
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Steve Causton profile picture
Steve Causton
28 September 2021
Google star 1Google star 2Google star 3Google star 4Google star 5
If you are looking for a Website designer Chantel is your lady. I have been a client of Chantel's for 3 years now and would not go anywhere else. She is very responsive, professional and delivers everything you require and more from start to finish. I have and will continue to recommend her services to friends family or anyone looking for what she does. Her services deserve 10 stars ๐ŸŒŸ
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Dean Clements (Dean C) profile picture
Dean Clements (Dean C)
17 August 2021
Google star 1Google star 2Google star 3Google star 4Google star 5
Looking for a responsive local company, we commissioned Canterbury Website Design to build two sites to replace dated brand sites within our business. Whilst one site was quite simple, the other quite demanding to put together. Chantal and her team demonstrated great patience and delivered just what we were looking for. Great attention to detail. Highly recommended.
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Max Lobo profile picture
Max Lobo
10 August 2021
Google star 1Google star 2Google star 3Google star 4Google star 5
Excellent A++ Very responsive , good communication . It was nice doing business with you Mr. Chantal
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Cameron Luke Peters profile picture
Cameron Luke Peters
2 February 2021
Google star 1Google star 2Google star 3Google star 4Google star 5
The real deal. I never doubted for a moment that CWD would do everything in its power to present, enhance and propel my small proofreading business. Chantal makes you feel like a local captain of industry, and the results are immediate and beautiful. Perhaps the easiest way I've found to triple my money on investing in a service; all you have to do is wait and watch new clients come streaming in.