What ROI should SEO Provide?

What ROI should SEO Provide?

What ROI should a business be getting on their SEO? There is no one-size-fits-all answer to what ROI a business should be getting on their SEO, as it can depend on several factors such as the industry, competition, target audience, budget, and goals. However, as a...
Should I do SEO or PPC?

Should I do SEO or PPC?

SEO or PPC – The conundrum continues Over the past 10 or 15 years, the question we’ve been asked the most by clients is: Should we do SEO or PPC (specifically Google Ads)? Both of these marketing methods leverage the power of Google, as you’re actively reaching...
Google Business Profile Categories

Google Business Profile Categories

Google Business Profile Categories How many Google Categories are there? Google offers over 2,400 business categories to choose from when creating a Google Business Profile. Google categories are specific industry or business types that Google uses to organise and...